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They harness education, equal rights for women and men and a strong work ethic. They believe there is a way out of poverty, hunger and inequality, simply by working hard, reversing traditional values and getting rid of lengthy religious practices.

‘They’ are Awra Amba, a remarkable, home-grown rural community in the Amhara Region in Northern Ethiopia. Theirs is a story of belief in a better, more equal world where humans don’t have to suffer, but live in peace and harmony.

The film follows Zibad, a young woman who has just arrived in the village, seeking refuge with her five children after a violent marriage. We follow her trying to become a member and adjusting to a new way of life.
Her mother Zeinab, the village’s teahouse-keeper is at the heart of all social events – through her story we discover the every day challenges the community faces through interaction with outsiders who come in for tea and a chat.

Finally the founder and leader, Zumra Nuru takes us on a journey to the past where he recounts how he as a young man left his home and family to try and change women’s lives for the better in Ethiopia. His revolutionary vision was often met with hostility – and until this day, when he is 63 years old, he still needs round-the-clock protection by an armed guard due to decades of hatred and death threats.
 
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